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ALLIANCE MORTGAGE TO PROMOTE ITS ONLINE SERVICES.

HAYWARD, Calif.–(BUSINESS WIRE)–Oct. 8, 1999–Alliance Mortgage, (www.alliancemtg.com), a pioneer Internet mortgage company that specializes in finding inexpensive loans for people with all types of credit histories, today announced that it has retained Hill Communications, a San Francisco Bay Area-based international public relations firm, to help promote its on-line services.

Hill Communications was founded in 1985 by Chad Hill. Prior to starting his own business, Hill spent two years in charge of public relations for the 7OO store ComputerLand chain, and one year as a lecturer in mass communications at the University of Louisville. Prior to that, he was an account executive in the San Francisco office of Carl Byoir & Associates /Hill & Knowlton, one of the world’s largest PR firms.He was also a journalist on four daily newspapers.

Hill Communications specializes in image development, reputation management, and market “education.” Its clients have ranged from Internet startups to major international companies. It currently has clients in the US, Edinburgh, Scotland and Taiwan.

Alliance Mortgage is a leading Internet mortgage company that helps consumers find inexpensive loans.

Since 1992, Alliance Mortgage (http://www.alliancemtg.com) has been providing loans to people with all types of credit histories. Alliance Mortgage provides these loans through its virtual centralized office, and is a true Internet loan provider with 100 percent of revenues derived from the Internet.

Through its Web site content, tools, and experienced loan staff, Alliance Mortgage simplifies the loan process while passing significant savings to consumers. Alliance Mortgage has ties to the nation’s top 100 lenders. It is located in the Silicon Valley at 26250 Industrial Blvd., Hayward, Calif., 94545.

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CONTACT:

Alliance Mortgage, Hayward, Sean Saed, 510/450-1820 sean@alliancemtg.com

or

Hill Communications Chad Hill, 925/945-7910

hillcomm@earthlink.net

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