Two No-Fail Marketing Strategies for The Tech-Savvy Realtor


baby boomersAre you currently shopping around for a new home? If so, you’ve probably turned to a mobile app at one time or another to look for your perfect place on the go. Popular applications such as Zillow have millions of downloads from first time buyers, families looking for their dream home, and folks hoping to downsize. A recent survey estimates that nearly 50% of those searching for homes used their smartphones or tablets to browse listings.

This is good news for tech-savvy realtors who are thinking about using mobile to connect with customers. But the bad news is that the competition is fierce. There’s certainly no shortage of smartphone and tablet applications out there for house hunters and many realtors are starting to realize mobile’s potential. So how can you stand out from your competition to get new leads for your real estate business? Here are two strategies that can help you get started.

Launch a location-based marketing effort

Are you hoping to drive more traffic to your current listings? A location-based marketing effort can be a great way to do it. Before making an appointment to see a home, many people do a quick drive by it to get a better sense of the neighborhood. You can capitalize on this by launching a geo-targeting campaign that sends potential buyers a text when they enter a designated area around one of your properties.

Interested potential buyers may opt-in to receive more information about the particular home, schedule a showing, and check out similar property listings. This can be a great way to drum up interest in your listings as we head into the low-traffic winter months. The buyers are out there but sometimes you have to get creative to reach them!

Think about options for targeted advertising

If you are interested in getting your name out there, why not do some targeted advertising? Many of the popular apps feature clickable banner ads showcasing home products from popular stores and listings for contractors and home repair companies. Explore your options for in-app advertising on mobile applications such as Zillow or Trulia. Some of the advertising options may be quite costly depending on what type of campaign you’d like to run and which company you choose to work with, but if your customers are using these apps frequently the benefit should outweigh the cost. Targeted advertising can be especially helpful for new realtors who are trying to get their name out there to potential clients.

As an alternative to in-app advertising, you may want to think about researching popular real estate websites and publications for guest blogging opportunities. Guest blogging is a great way to position yourself as an expert in your field and increase your visibility with your target audience.

If you’re in real estate, chances are many of your customers are using their smartphones and tablets to support their home search. Mobile marketing can be a great opportunity for you to make connections with potential clients and get your name out there. Consider working with a mobile marketing company to launch a location-based effort, or research your options for in-app and targeted advertising campaigns. This can help to set you apart from your competitors as we head into the quieter season.

Carrie St. John is a marketer and real estate agent in Kentucky. She enjoys using mobile marketing to connect with potential clients. She invites new customers to discover more at RE/MAX in Kentucky.




Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!